News
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Evolving Media Strategies Beyond Events
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The future of media strategy for healthcare associations and pharmaceutical companies lies in embracing a multi-channel communication plan that leverages the best of technology while maintaining a cohesive and customized content strategy.
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David Horowitz Joins TriStar as Vice President of Sales and Strategic Growth
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TriStar, a leading marketing agency serving healthcare associations, is excited to announce the addition of David Horowitz as its new Vice President of Sales and Strategic Growth. In this key leadership role, David will oversee the media strategy team and collaborate closely with the business development team to create and implement new opportunities for our…
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Event Media Team Amplifies Medical Meeting News With Speed and Accuracy
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Although we’ve greatly expanded our content services to include year-round news products and custom clinical content, medical meeting news coverage is where we got our start more than two decades ago. Through interviews with association leadership and experts presenting their latest research discoveries, we deliver timely, relevant news to our association partners’ HCP audiences before,…
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TriStar Renews Partnership with Digestive Disease Week® (DDW), Expands Media Services
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TriStar is thrilled to announce a renewed partnership with Digestive Disease Week (DDW), with TriStar to deliver impactful out-of-home and large-scale hotel media services that will drive exceptional value for DDW stakeholders.
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Out-of-Home Advertising: Five Reasons to Use This Powerful Blend of Physical Presence and Digital Innovation
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In today’s fast-moving world, out-of-home (OOH) advertising ensures your messaging seamlessly integrates into the daily routines of your audience. With high ad recall, advanced targeting, and increasing prevalence, OOH is a powerful tool for reaching event attendees and key audiences. Discover five compelling reasons why OOH should be part of your next campaign strategy!
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Five Trends Shaping the Future of Healthcare Events and Industry Supporters in 2025 and Beyond
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From data-driven personalization to sustainability initiatives, event organizers are tasked with creating engaging experiences. By embracing the resurgence of print, growth in out-of-home advertising, and designing tailored content strategies, healthcare associations can meet the needs of today’s attendees while shaping the future of our industry.
