Editorial Content
Creation
Content Creation to Keep Your Audience Engaged Year-Round
Building engaging, original content to keep readers informed requires a balance of creativity, strategy, and adaptability—backed by experience.
Our talented team of medical writers and marketing specialists can plan and deliver high-quality coverage around your events and assist in year-round editorial efforts to engage your members. The writers and editors at TriStar are professional journalists with decades of experience creating impactful articles and producing award-winning publications for healthcare associations and their members.
Journalistic Event Coverage and More
Let TriStar’s editors handle the heavy lift of promoting and covering your event and other important year-round initiatives. Each year, our editorial team produces thousands of articles and posts—highlighting scientific breakthroughs, meeting resources, prominent researchers and clinicians, and more— on behalf of our association partners and industry supporters.
We develop a custom content plan based on your needs and then assign, write, and edit the content.
TriStar dedicates an experienced editor to manage the entire process. Your assigned editor will manage all aspects of print and digital content creation, working internally with our design and digital teams and collaborating with your team to ensure that every effort strategically supports your mission and reaches your intended audience.
Storytelling is essential to communicating with and engaging with attendees at your events and your entire membership. Our talented team crafts messages that resonate and coverage that reflects the expertise and scientific integrity of your association—in meeting preview articles, speaker interviews, session recaps, infographics, videos, and more.
Our Approach to Custom Content Creation
TriStar maintains rigorous quality and schedule standards while developing content for your organization and industry supporters. Our editorial team harnesses their experiences in newspaper, magazine, and digital journalism to translate important topics into engaging stories infused with personality, relatability, and authenticity.
We customize comprehensive content solutions that supplement your established marketing efforts in print, email, and social media for consistent communications throughout the year.
Before the Word
Generating Ideas & Planning
Our process begins by establishing timelines and identifying the topics and messages that will resonate with your audience and further your organization’s goals. Using proven proprietary tools, TriStar’s editorial team works with you to create this custom, comprehensive content outline.
Working the Words
Creation
Our professional medical writers interview expert sources, ensuring scientific accuracy with rigorous reviews and approvals. We match your association’s unique tone and styles for a seamless fit alongside your existing communications.
Editing and Optimization
Before publication, our copy editors diligently check all content for factual and grammatical errors, refine writing for clarity and conciseness, and use a critical eye to safeguard your association’s reputation and align all messages with your organization’s priorities.
Visual Enhancement
Design plays a crucial role in storytelling. Your TriStar team will elevate the written word with photos or videos from your meeting, infographics that effectively convey a scientific study’s results, or other eye-catching art elements created by our skilled designers.
Getting the Word Out
Distribution and Promotion
Once the content is ready, we work with you to distribute it across relevant platforms, such as websites, social media, email newsletters, podcast networks, and more. We also help you reach your full audience by developing and implementing promotional tactics that leverage strategic placements, timings, and partnerships.
Measurement and Analysis
As your audience engages with digital content, we track and share performance metrics with your teams. Those data points illustrate the value of the TriStar publishing model and help inform future decisions about content types, topics, and strategies.
Contact Us and Get Started Today
For more information on how to start generating revenue with TriStar as your partner, or for general inquiries:
For advertisers looking to reach healthcare professionals or for questions regarding advertising materials:
8 Keys to Impactful Content
TriStar leaves nothing to chance in the dynamic landscape of digital publishing. Every article, email newsletter, and news website that we produce for your healthcare association is built upon the highest standards for journalistic excellence and optimized with data on the latest trends and emerging technologies.
Scientific Accuracy
TriStar’s talented team of writers and editors take pride in delivering accurate coverage of complex scientific topics. In addition to our extensive on-staff medical writing expertise, we work with your members and other subject matter experts to produce content that lives up to the high standards of your field.
Aligned Goals
Every outgoing message is an opportunity to reinforce the values that are important to your association and your members. TriStar ensures that those same priorities are echoed in the coverage of your events and year-round initiatives.
Audience Understanding
A nuanced understanding of the audience’s needs and interests is required to create successful content. We pinpoint what makes your members and event attendees unique from their colleagues on the broader healthcare community to deliver relevant and meaningful content worth their valuable time.
Right Place, Right Time, Right Format
Identifying the desired subject matter is only part of the content planning puzzle. Choose the best format, distribution channel, and publication schedule to make sure your messages reach their full target audience. Our experts think about the nuances involved with different content pieces and platforms—written, visual, audio, interactive, and more—to implement a tailored distribution strategy, ensuring maximum impact.
Consistency and Branding
Establishing a consistent brand voice and visual identity builds trust and recognition. Our team adopts your association’s carefully chosen styles and tone to foster a cohesive experience for the audience across all platforms and formats.
Keyword and SEO Research
Search Engine Optimization (SEO) plays a pivotal role when developing a content plan. We can research keywords and optimize content for search engines to enhance discoverability and drive organic traffic to websites and platforms.
Data-Driven Insights
Your members continually refine their methods based on the latest evidence in order to provide the best healthcare possible. At TriStar, our editorial team looks to traffic trends, engagement data, and other analytics to provide valuable context that helps us adapt and maximize the impact of our content.
Proven Processes
When you partner with TriStar to enhance the communications around your events and initiatives, you gain the benefit of our decades of experience in healthcare association event media. Our proprietary planning documents, production schedules, and editorial checks and balances have been fine-tuned over the years to minimize uncertainty and deliver the highest-quality content reliably.
ABOUT TRISTAR
TriStar is a full-service marketing agency serving healthcare associations. Our custom media solutions bring association and industry supporters together in mutually beneficial ways, delivering amazing experiences for members and meeting attendees. This includes engaging journalistic content that reaches audiences via diverse channels. We build non-dues revenue with our proprietary royalty-share model by leveraging our experienced sales team and extensive industry knowledge for end-to-end services across media channels. Our partners benefit from risk-free collaboration on marketing and planning for events and beyond, supported by our industry resources and tailor-made strategies.
