Product Development Driven by One-of-a-Kind Healthcare Industry Experience
In the dynamic world of marketing around your healthcare association, your industry supporters need the best products within the right media channels to reach and engage your hyper-targeted audience. With insight gleaned from decades of experience, the experts at TriStar evaluate and optimize marketing platforms and tactics and develop new products that foster connections, enhance attendee experiences, and increase revenue.
To create a truly effective media strategy and product line that encompasses the best mix of tactics and channels, TriStar takes several key considerations into play.
Product DevelopmentFor Your Event and Beyond
Product development holds significant importance when marketing around healthcare associations, due to the unique nature of the healthcare industry and the specific goals and challenges that associations face.
Our approach to product development and optimization utilizes an all-encompassing media strategy to address the industry’s nuances, support diverse goals, and help associations and supporters connect with target audiences effectively.
Impactful Products Driven by Expert Media Strategy
At TriStar, your dedicated Business Development Director and Account Manager will work with you for ongoing development of quick-to-market products, leveraging our knowledge of what industry supporters value and will buy. Leveraging our expertise in optimized marketing platforms and new products, we can seamlessly integrate with your existing media plans and collaborate with multiple stakeholders to generate additional revenue for your organization through a truly united approach that utilizes various channels and products that build upon each other and bring value to you, your members, and industry supporters.
Because we are specialists in all things media, we can provide invaluable knowledge on market trends, insights, and ideas regarding the most common and worthwhile creative assets and custom ads for industry supporters. We provide specification recommendations and continuous assessment of tactic performance and revenue generation for everything from event news to event navigation resources, industry programs to convention center tactics, out-of-home to year-round marketing, and more. Plus, your industry supporters can rely on us to implement multi-channel communications with a diversified mix of tactics specifically designed to fit their needs.
We go above and beyond, utilizing well-established relationships within the marketplace to understand exactly what your supporters are looking for—and what your membership and event attendees get the most value from—when it comes to advertising products.
When it comes to providing healthcare associations with high-quality marketing services, TriStar delivers on the excellence we promise. We’re proud of the results we get for our partners, regardless of the services we perform.
Understanding Your Audience The foundation of any media strategy for product development lies in a deep understanding of the target audience. Thorough market research helps us identify demographic information, behaviors, preferences, pain points, and media consumption habits. This knowledge is crucial for tailoring messages and selecting the most relevant channels for products.
Setting Clear Objectives Successful product development begins with clear, measurable objectives or key progress indicators (KPIs). Whether the goal is to raise brand awareness, drive website traffic, generate leads, or boost sales, each objective shapes the way we optimize and develop products, so we work closely with supporters to understand their needs.
Choosing the Right Channels With a multitude of media channels available to disseminate products, it’s essential to choose the ones that align with your audience and the goals of your supporters. Each channel and each product within those channels have unique audience behaviors as well as strengths with various reach and frequency, so our strategy considers where your audience spends their time.
Integrated Approach An effective media strategy often involves an integrated approach, utilizing multiple channels and products that complement and reinforce one another. While working with multiple stakeholders, our expertise allows us to develop synergy that ensures the consistency you need on messages across various touchpoints, increasing the likelihood of audience engagement and retention.
Content Relevance and Consistency Content is at the heart of any great media product, and quality content is what TriStar is known for. It’s essential that content resonates with your audience’s interests and needs, and our editorial team has extensive experience in writing highly accurate scientific and medical content for professional audiences. We work with all stakeholders to ensure consistency across all channels, while media placements are tailored to fit the unique characteristics of each platform and supporter.
Options For All Budgets Efficiently allocating industry supporter budgets across various media channels is crucial. We offer media placement and opportunities for share of voice among industry supporters regardless of their size.
Testing and Optimization A successful media strategy is never static. Continuous testing, monitoring, and optimization of products are vital to refine the strategy and offerings each year and as audience and attendee behaviors change. We analyze metrics and adjust tactics to improve performance and ideate new products.
Adapting to Trends The digital landscape is constantly evolving, with new platforms and trends emerging regularly. Our team embraces new technologies and adapts quickly to bring you the latest, with roles dedicated to researching and leveraging emerging opportunities for programmatic marketing.
Measuring Success We measure the effectiveness of media strategy through a variety of KPIs, such as engagement rates, click-through rates, conversion rates, reach, and return on investment. These metrics provide insights into what’s working and where adjustments are needed.
Cohesive Storytelling An effective media strategy leverages the power of storytelling. Regardless of the stakeholders, the messaging shared through different media channels should all work together to support your association’s mission and overall goals.
Benefits of Effective Media Strategy
Educational Content Distribution For your healthcare association, educating the audience about your mission is essential, as is providing your members information on medical trials, new developments in treatment regimens, and other vital information. Developing the right products and channels can help develop and distribute educational content that positions you as an authority and resource.
Promotions and Campaigns Media strategies are essential to launch and promote specific campaigns, products, or events. The strategy outlines the media channels that will be most effective for promoting these time-sensitive initiatives.
Market Penetration One aim of media strategy is to reach new segments of your audience with innovative products. Our customer connection and strategic partner alliances provide a crucial understanding on which we continue to build, analyze, and maximize market penetration.
Engagement and Interaction Media strategies encourage audience engagement, such as likes, comments, shares, and clicks. These interactions help foster a sense of community and connection, creating a more meaningful relationship between your association and your members, prospective members, and meeting attendees.
Return on Investment (ROI) Ultimately, the products developed through our media strategies provide a positive return on investment for your industry supporters and contribute to your association’s overall goals. By monitoring KPIs and analyzing data, we measure the strategy’s effectiveness and provide that information to you and your supporters.
TriStar is a full-service marketing agency serving healthcare associations. Our custom media solutions bring association and industry supporters together in mutually beneficial ways, delivering amazing experiences for members and meeting attendees. This includes engaging journalistic content that reaches audiences via diverse channels. We build non-dues revenue with our proprietary royalty-share model by leveraging our experienced sales team and extensive industry knowledge for end-to-end services across media channels. Our partners benefit from risk-free collaboration on marketing and planning for events and beyond, supported by our industry resources and tailor-made strategies.