Our Team
Meet the Best Media Agency in the Healthcare Business
What makes us the best media agency for your healthcare association? The real TriStar difference is our team. Following the lead of co-CEOs Robin and Eric Reynolds, our talented group of sales, account management, editorial, technical, design, and project management professionals comes together every day to deliver exceptional customer service. By focusing on delivering seamless execution at every stage of the process, our team always gets it done right.
LEADERSHIP

Robin Reynolds
Co-CEO, Co-Owner

Robin leads strategic product development and drives the overall vision of the company, bringing 27 years of experience in the healthcare industry. Since 2003, her leadership has shaped TriStar’s success in serving association and industry partners. Robin’s commitment to innovation and strategic growth has been instrumental in expanding TriStar’s suite of communication solutions and services.

Eric Reynolds
Co-CEO, Co-Owner

Eric brings to TriStar a successful track record and a history of strong relationships with associations, having led The Reynolds Group, an enterprise known for its customized event publishing solutions. Leveraging his profound industry expertise and exceptional leadership skills, Eric has steered us to new heights, continually broadening our client base and reinforcing our prominent standing within the sector.

Cody Holt
Chief Content Officer

Cody manages TriStar’s Design, Editorial, and Technical teams to ensure that each print and digital product we produce meets our exacting standards. Cody brings more than 25 years of experience as a media professional, including serving as editor for pharmaceutical industry monthly trade journals. He has successfully led the production of hundreds of publications for a variety of healthcare associations.

Darcey Tenbrink
Chief Operations Officer

Darcey brings holistic expertise to the TriStar team, with over 18 years of sales experience along with 30+ years in management and customer relations. She manages TriStar’s daily business operations, working closely with department heads to support our employees. Darcey’s unwavering dedication, loyalty, and expertise play a pivotal role in driving our sustained growth and unparalleled success.

Mallory Seckman
Controller

Mallory brings 13 years of experience across the non-profit, manufacturing, and marketing sectors. She previously served as TriStar’s finance director, overseeing audits and payroll. In her current role, she leads our monthly and year-end financial closures, annual audit, payroll, and collaborates with the CEOs on forecasting and budgeting. Mallory’s expertise and dedication make her an essential part of our team.
BUSINESS DEVELOPMENT
SALES
ACCOUNT MANAGEMENT
PROJECT MANAGEMENT
DESIGN
EDITORIAL
DIGITAL
Are you interested in joining our growing team?
Contact Us and Get Started Today
For more information on how to start generating revenue with TriStar as your partner, or for general inquiries
For advertisers looking to reach healthcare professionals or for questions regarding advertising materials:
ABOUT TRISTAR
TriStar is a full-service marketing agency serving healthcare associations. Our custom media solutions bring association and industry supporters together in mutually beneficial ways, delivering amazing experiences for members and meeting attendees. This includes engaging journalistic content that reaches audiences via diverse channels. We build non-dues revenue with our proprietary royalty-share model by leveraging our experienced sales team and extensive industry knowledge for end-to-end services across media channels. Our partners benefit from risk-free collaboration on marketing and planning for events and beyond, supported by our industry resources and tailor-made strategies.