Audience Acquisition
Build Your Membership and Attendee Base with Audience Acquisition Experts
In the ever-evolving digital landscape, audience acquisition has emerged as a pivotal element of successful marketing strategies for healthcare associations. TriStar is your expert partner when it comes to identifying, attracting, and engaging members, supporters, or advocates for your association’s cause. We understand how to maximize the exposure of advertisements and utilize your existing audience to generate more touchpoints for your industry supporters.
Audience Acquisition for the Event and Beyond
TriStar’s audience acquisition team customizes a multifaceted traffic plan that combines data-driven insights, compelling content, strategic distribution, and ongoing efforts to engage the audiences on your ad-supported web properties.
Identifying Opportunities
To achieve your objectives, we find traffic acquisition opportunities that already exist within your web properties—or we work with you to create entirely new spaces for opportunities. Our specialists analyze all aspects of your existing web properties and mock up examples of the types of traffic drivers that you could utilize to capture views for the ad-supported property. Then, we produce the assets necessary to track/measure and fulfill those opportunities.
In addition to web properties, we seek out ideal spaces within other digital resources, such as newsletters and social media accounts, where we can provide you with the assets to attract and engage your audience.
Some of the many opportunities we can create include:
- Attention-grabbing website calls-to-action to entice users to take a desired action
- RSS feeds to showcase relevant news headlines and link users to advertiser-supported web properties
- QR codes on printed materials to bridge the gap between print and digital worlds, allowing anyone to scan codes and instantly access online content
Harnessing Technology
The TriStar audience acquisition team has mastered the use of the latest technology and systems to optimize your traffic acquisition. While adhering to industry standards, we can organize and implement a huge variety of specific acquisition tactics that are highly customizable.
Our digital team also facilitates the technology that allows us to develop and employ effective retargeting campaigns. We prioritize adaptability and ongoing learning to stay attuned to trends, while harnessing data to inform innovative strategies that expand your reach and foster meaningful connections with your ever-growing audience.
Contact Us and Get Started Today
For more information on how to start generating revenue with TriStar as your partner, or for general inquiries:
For advertisers looking to reach healthcare professionals or for questions regarding advertising materials:
8 Keys to Audience Acquisition
Understanding & Leveraging the Audience
It’s challenging to acquire an audience without a thorough understanding of the target demographic. We identify key characteristics and use that information to lay the foundation for tailoring messages and strategies to resonate with the intended audience.
Data-Driven Insights
Data serves as a valuable asset for audience acquisition. Utilizing specific tools and analytics, we gain insights into audience behaviors, online interactions, and preferences. This data enables the creation of targeted campaigns that deliver relevant content to the right people at the right time.
Content as a Magnet
Compelling and relevant content is the linchpin of successful audience acquisition. Our team creates quality content that speaks to the needs and interests of your target audience, fosters connections, and establishes your association’s authority.
SEO & Searchability
We utilize search engine optimization (SEO) best practices to ensure that potential members and supporters can discover your message.
Email & Social Media Engagement
Well-developed emails and social media platforms can provide a fertile ground for audience acquisition. We can help associations leverage expertly designed and planned emails and social media platforms to engage with potential members or supporters, share valuable content, and interact directly with their target audience.
Personalization & Engagement
Personalized marketing techniques enhance audience acquisition and strengthen connections with potential members and supporters
Nurturing Relationships
Successful audience acquisition requires follow-through. We help associations grow and sustain their audience by focusing on nurturing relationships via continued engagement that provides value and addresses audience inquiries and concerns, if necessary.
Measurement and Optimization
Constant monitoring and analysis of audience acquisition efforts are crucial and provide insights into the effectiveness of different strategies. TriStar not only analyzes the data, but we’re also able to provide actionable insights to build off of successful approaches.
ABOUT TRISTAR
TriStar is a full-service marketing agency serving healthcare associations. Our custom media solutions bring association and industry supporters together in mutually beneficial ways, delivering amazing experiences for members and meeting attendees. This includes engaging journalistic content that reaches audiences via diverse channels. We build non-dues revenue with our proprietary royalty-share model by leveraging our experienced sales team and extensive industry knowledge for end-to-end services across media channels. Our partners benefit from risk-free collaboration on marketing and planning for events and beyond, supported by our industry resources and tailor-made strategies.
