Our History
TriStar: So Much More Than an Event Marketing Agency
Your association has a story to tell, and you deserve a partner who can help you share it with the world through creative, unforgettable event marketing in addition to efforts that engage your audience all year round.
TriStar has been leading the industry of healthcare association event marketing for two decades. We established our name and reputation as a premier provider of unparalleled products, services, and exceptional customer care around annual conferences, events, and meetings. Today, we utilize our digital acumen and experience to deliver innovative and effective year-round marketing in addition to our event-aligned solutions.
Contact Us and Get Started Today
For more information on how to start generating revenue with TriStar as your partner, or for general inquiries:
For advertisers looking to reach healthcare professionals or for questions regarding advertising materials:
The TriStar Story
Empowered by our ability to produce data-driven strategies and solutions, TriStar has evolved into a full-service marketing agency capable of meeting the unique needs of healthcare associations. We’ve navigated the changing landscape of new, hybrid event spaces and developed the ability to serve our partners with revenue solutions all year round.
THE FOUNDING STARS
The stars aligned in 2003 when Eric Reynolds, Robin Reynolds, and Jill Murray came together and tapped into their wealth of experience with healthcare associations to create a one-of-a-kind healthcare association publisher that was ready to plug in and help partners achieve their goals.
EARLY GROWTH
With all momentum focused on meeting the unique needs of healthcare association partners, TriStar experienced rapid growth and introduced an editorial department to fill the need for accurate, informative coverage of healthcare news and events.
SHIFTING FOCUS
During COVID-19, an already-evolving landscape was turned on its head as healthcare associations faced event cancellations and other unprecedented challenges. Thankfully, our reputation was built on our ability to not just roll with the punches, but to innovate new approaches to our business. This allowed us to flex with the needs of our partners as engagement was pushed to online platforms.
Into the Beyond
Now and into the future, we continue to serve as a trusted partner to our clients.We have evolved into a comprehensive marketing agency that meets the unique needs of healthcare organizations on a global scale. With our extensive expertise, we consistently provide new revenue solutions to our valued partners, always backed by an unwavering commitment to maintaining the highest standards of quality.
ABOUT TRISTAR
TriStar is a full-service marketing agency serving healthcare associations. Our custom media solutions bring association and industry supporters together in mutually beneficial ways, delivering amazing experiences for members and meeting attendees. This includes engaging journalistic content that reaches audiences via diverse channels. We build non-dues revenue with our proprietary royalty-share model by leveraging our experienced sales team and extensive industry knowledge for end-to-end services across media channels. Our partners benefit from risk-free collaboration on marketing and planning for events and beyond, supported by our industry resources and tailor-made strategies.
