With a new year underway, the TriStar editorial team is full of optimism as we dive into new projects—expanding on longtime partnerships and forging paths with fresh collaborations—with the prospect of continued growth to propel us forward.
Medical meeting news coverage has been the core of our editorial mission for the past two decades. Through interviews with association leadership and experts presenting the latest medical discoveries and insights, as well as on-site reporting from scientific sessions, we bring each client’s target audience essential news before, during, and after their annual meetings.
In the early days of the company, TriStar delivered its news coverage exclusively through print publications, mostly in the form of daily physical newspapers distributed during the featured event. For the past several years, we have balanced digital and print, with strategically timed emails highlighting top headlines from custom meeting news websites as our primary mode of distribution. In 2024, that included the following TriStar-managed sites for our medical association partners.
Social media posts and electronic, downloadable versions of meeting newspapers and magazines are also in our digital toolbox. But we are constantly evaluating feedback from our audiences and the associations we partner with, and we have found print news is still popular among many meeting attendees. Newspapers and magazines, exhibit hall guides, schedules-at-a-glance, programs with session descriptions, and other resources supplement our online news writing. Some publications are mailed directly to attendees before the meeting, others are handed out during the conference. Regardless of the timing, when possible we prioritize partnering with printers who utilize environmentally friendly printing, packaging, and shipping practices.
Our award-winning content team includes designers, photographers, and web producers who coordinate with our news writers and editors. These content creators bring a unique mix of journalism, medical writing, marketing, advertising, social media, and digital publishing expertise to each project.
Meeting news is what we’ve built our reputation on, and it will continue to be at the foundation of our content generation as we develop additional targeted editorial offerings related to association member news, marketing communications, and educational resources. (Watch for more details on those initiatives and new additions to the TriStar team in the coming months.)
TriStar’s meeting news coverage consists of accurate, timely, tailored articles on scientific discovery, evolving clinical practices, planning resources for meeting attendees, and more. With an on-site pressroom at the conferences we cover, we understand what attendees want and need to know to maximize their meeting experience. And live reporting allows us to give attendees the latest conference updates when it matters most.
Highlighting the groundbreaking science being presented is the top priority for our experienced medical writers. Our editors also bring the human side of the conference experience to life through profiles on featured presenters, both established researchers and up-and-coming investigators; details on networking opportunities; biographies of award winners; maps and tips for navigating the convention center; and recommendations for restaurants and local attractions to help take the guesswork out of how to spend time outside of the convention centers.
Whether we’re writing up session previews in the months leading up to a meeting, typing out live recaps of lectures during scientific sessions, or sharing other conference news, we take pride in the quality and reliability of our news content. We can’t wait to be a part of your meeting experience in 2025 and beyond!
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