With 2025 meetings well underway, the TriStar’s event media team is energized by new opportunities to build on past successes with our long-standing partners. We’re also launching new collaborations and dreaming up better ways to serve our association partners and inform their members.
Although we’ve greatly expanded our content services to include year-round news products and custom clinical content, medical meeting news coverage is where we got our start more than two decades ago. Through interviews with association leadership and experts presenting their latest research discoveries, we deliver timely, relevant news to our association partners’ HCP audiences before, during, and after their annual meetings.
In the early days of the company, TriStar delivered meeting news exclusively through print publications—mostly in the form of daily newspapers distributed on-site at convention centers across the country. While printed publications still have their place (our award-winning meeting magazines are a perfect example), we recognize that digital media is the future and there’s no turning back the clock.
Our focus today is on an integrated, multichannel approach that blends digital, print, and social media to offer greater flexibility and reach. This multi-pronged strategy revolves around our custom meeting news websites, which are supported by strategically timed emails that highlight the meeting’s top headlines. Here are a few of the news sites we’ve created and managed for our association partners in the last year:
Our award-winning content team includes designers, photographers, and web producers who work in close coordination with our news editors and medical writers. This group brings a unique mix of journalism, scientific writing, marketing, social media, and digital publishing expertise to every project.
Medical meeting news will always be a central component of our custom content offerings. It’s how we built our reputation, and we like to think that nobody does it better. But we also know that there are healthcare associations that need and want more from us. That’s why we’re so excited about some of our newer content services that extend far beyond the annual meeting.
We’ve recently expanded our content team to support year-round communications channels, including daily aggregated news emails and custom educational resources. From spotlighting clinical trends and ongoing research to developing educational features, our experienced medical writers are committed to delivering accurate, timely, and tailored content.
Stay tuned for updates on these exciting new offerings as we continue to build TriStar into a comprehensive, one-of-a-kind media agency for all healthcare associations.
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