In 2012, TriStar introduced several new out-of-home marketing opportunities at the American Diabetes Association’s 72nd Scientific Sessions, including branded minivans, taxi tops, mobile billboards, and wallscapes. Our product offerings have continued to expand and now include airport tactics, bike racks, pedicabs, and transit shelters, among many others. Today, we research, sell, and coordinate out-of-home advertising for an additional 13 associations, generating nearly $1 million in annual revenue for our partners.