Sales & Marketing
Sales and Marketing for Healthcare Associations
Are you looking for a partner to help facilitate intentional, strategic, and solution-oriented sales and marketing for your healthcare association’s industry supporters? Our team of experts utilizes strong customer relationships, a thorough understanding of your association, and inside-out knowledge of prospects and product lines to create a customized proposal for each industry supporter and their audience, offering maximum exposure to meet advertising objectives.
TriStar’s expertise in sales and marketing for healthcare associations is unmatched, helping drive revenue growth year over year for your association while achieving market penetration via our strategic partner alliances with industry supporters and third-party vendors.
Sales & Marketing For Your Event and More
Your TriStar sales expert works on your behalf to successfully solicit and secure funding for your tactics and channels. We work collaboratively with you and support your in-house selling efforts during our sales process by leveraging our existing relationships within the industry. We know how to convey the benefits of marketing around your association’s events or web properties.
Your dedicated media strategist will immerse themselves in your specialty, gaining in-depth knowledge of industry developments, treatments, and their product life cycles, including their trial and approval status and upcoming patent expirations. This comprehensive understanding will enable us to craft sales proposals that align seamlessly with potential prospects’ goals and budgetary constraints.
Our team is committed to following up promptly, closing deals successfully, and transitioning smoothly into the contracting process within the established timeframe.
Industry and Product Expertise
We develop a customized rate card and have intimate knowledge of every tactic within it, all of which are based on our deep understanding of the industry. We know what the sponsorship and advertising opportunities are and develop marketing tactics that utilize those chances to meet your industry supporters’ objectives. The pricing of each product is thoroughly researched and made to be competitive based on its purpose, value, and the hyper-targeted audience it is meant to reach—as well as the duration in which the audience is engaged.
Additionally, your strategist stays abreast of developments in the pharmaceutical and medical device communities, tracking new drug approvals and other key insights, enabling us to capture marketing dollars allocated to product launches.
Extensive Networking and Prospecting
TriStar’s sales and marketing experts are pros when it comes to prospecting and developing relationships. Our network of contacts is our most valuable resource, enabling our team to connect with key decision-makers easily and request referrals to product and brand managers and agency media buyers when needed.
We work with exhibitor lists around events and do the necessary research to seek additional leads to deliver more value.
Customized Solutions and Trusted Guidance
In our proposals, we can achieve a number of marketing objectives, such as branding, traffic building, and lead generation. We develop a custom mix of tactics based on their ability to accomplish those objectives.
Our ability to build relationships and earn trust is based on an in-depth knowledge of the product line and our consultation approach to recommend custom solutions based on each industry supporter’s key objectives. Advertisers rely on us to understand their goals and act as their decision-making guide to maximize their ROI within their budget.
CASE STUDIES
When it comes to providing healthcare associations with high-quality editorial and marketing services, TriStar delivers on the excellence we promise. We’re proud of the results we get for our partners, regardless of the services we perform.
Contact Us and Get Started Today
For more information on how to start generating revenue with TriStar as your partner, or for general inquiries:
For advertisers looking to reach healthcare professionals or for questions regarding advertising materials:
Why Choose TriStar for Marketing & Sales Support
We understand that healthcare associations are working to bring together healthcare professionals, researchers, practitioners, and industry stakeholders to collaborate, share knowledge, advocate for best practices, and drive advancements in the field. You’re doing important work, so let us focus on the finer points of sales and marketing efforts to support your healthcare association.
Reflect Your Values
Sales and marketing efforts for healthcare associations should be aligned with the organization’s mission, values, and objectives. Both functions work hand-in-hand to achieve various goals, such as membership growth, conference attendance, information dissemination, and advocacy.
Engage Members & Attendees
Marketing efforts focus on promoting your industry supporters’ value proposition to your membership and audience, showcasing benefits, educational opportunities, networking, and resources.
Expert Marketing Email Promotions
One of the best tools for reaching your supporters with sponsorship and advertising opportunities are our customized marketing email campaigns, with all sales and marketing materials created in-house. These give us a direct and personalized way to reach potential buyers with targeted messaging about the opportunities on your association’s rate card. Our email promotions are proven to help boost sales productivity with automated marketing, plus improve sales efficiencies thanks to our data-driven strategies.
Superior Customer Service
One way we continue to support our relationships is through our dedication to customer service and always being ready and available to help. This includes invoicing and revenue collection for advertisements, as well as ongoing reporting of sales revenue and review of tactic performance, ensuring we’re always in line with your objectives. We also handle all campaign reporting and proof of performance statistics for sponsors and advertisers—our technical capabilities grant us the ability to manage, track, and report back on all campaign metrics.
In addition to shouldering the lift involved with managing all marketing efforts, at TriStar, we understand the value in connecting on a personal level—whether we’re visiting the exhibit floor to extend personal thank yous or just emailing to say “hello!”
Conference & Event Specialists
TriStar made its name in the world of healthcare event marketing by driving revenue for associations. Our understanding of the attendee journey has allowed us to master the creation of campaigns to raise awareness about association conferences, workshops, and events. At the same time, our sales teams target supporters who can benefit from these opportunities. The combined effort not only drives attendance and fosters learning and collaboration, but it also enhances the value delivered to advertisers.
ABOUT TRISTAR
TriStar is a full-service marketing agency serving healthcare associations. Our custom media solutions bring association and industry supporters together in mutually beneficial ways, delivering amazing experiences for members and meeting attendees. This includes engaging journalistic content that reaches audiences via diverse channels. We build non-dues revenue with our proprietary royalty-share model by leveraging our experienced sales team and extensive industry knowledge for end-to-end services across media channels. Our partners benefit from risk-free collaboration on marketing and planning for events and beyond, supported by our industry resources and tailor-made strategies.
