In today’s fast-moving, high-pressure clinical environment, healthcare providers consistently field questions from patients about new therapies, supportive care strategies, and evolving standards of care. But with workforce shortages and an ever-accelerating pace of change, clinicians have to be increasingly efficient with how they fulfill their own educational needs.
To help clinicians maximize their time spent on staying abreast of clinical research, TriStar has launched a new initiative that delivers evidence-informed, non-CME clinical content tailored to specialty, role, and specific educational gaps. Building on over two decades of experience producing innovative and expertly executed communications for healthcare associations, this Custom Clinical Content program is designed to close knowledge gaps identified by industry and association partners through provision of multidisciplinary expert and patient advocate perspectives on complex issues.
“With over 20 years of experience creating trusted association content, TriStar is perfectly positioned to build and disseminate custom clinical products,” said Robin Reynolds, Co-CEO of TriStar. “Our goal is to drive real engagement with this program, supporting both the industry and our association partners while delivering genuine value to the clinicians and members they serve.”
Content Built for Real-World Practice
Created for today’s multidisciplinary care teams including physicians, advanced practice providers, nurses, pharmacists, patient advocates, and even patients, TriStar’s custom clinical content is presented through a fair-and-balanced lens, resulting in a holistic understanding of key clinical topics. Whether developed in collaboration with a single society or across multiple associations, the program is flexible enough to target niche audiences or span broader specialties, based on strategic goals.
The content addresses the real-world questions healthcare providers face every day from establishing new best practices based on emerging care models to determining ideal patient selection for a new therapeutic agent. Each offering is available in a range of multimedia formats, including printed materials, webinars, and digital tools, and every piece is designed to be immediately applicable in clinical settings.
“Oncologists who worked with nurse practitioners or physician assistants had 54% more weekly patient visits than those who did not.”
— Debra Patt, MD, PhD, MBA, FASCO, Healio, March 20, 2025
Supporting Providers in a Changing Landscape
This initiative also reflects a broader shift in how care is delivered. With staffing shortages and provider burnout affecting nearly every specialty, supporting the entire care team is more important than ever. That’s why TriStar’s approach is built to reach not only physicians, but also the advanced practitioners increasingly responsible for patient treatment.
The Right Partner for Clinical Engagement
Ultimately, TriStar’s custom clinical program delivers goal-driven, education-forward solutions that drive engagement and elevate clinical impact. With deep expertise in medical communications, trusted relationships with thought leaders across therapeutic areas, and access to highly engaged specialty audiences, TriStar is a proven partner for industry looking to reach healthcare professionals with credibility and precision.
“TriStar’s reach across specialties and our access to high-value clinical audiences means we can build content programs that hit the mark for industry goals and simultaneously provide timely and nuanced perspectives across specialties,” said Jessica Tamasi, Senior Director of Business Development, Life Sciences. “And in the process, we’re creating value for our partners and helping the clinicians who need this information improve patient care every single day.”
“APPs play a critical and unique role in patient care. On the front lines of patient care, APPs spend extensive time nurturing patients throughout their journey. They diagnose and manage both acute and chronic conditions, order and interpret texts, prescribe medications and provide patient education and referrals.”
— 4 StudioID report for AvantHealthcare, 2024
To discuss custom clinical content in more detail, contact Jessica at [email protected].
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