TriStar, a leading marketing agency serving healthcare associations, is excited to announce the addition of David Horowitz as its new Vice President of Sales and Strategic Growth. In this key leadership role, David will oversee the media strategy team and collaborate closely with the business development team to create and implement new opportunities for our association partners.
“David brings a wealth of knowledge and experience to our organization and will play a critical role in advancing our sales and strategic initiatives,” said Robin Reynolds, Co-CEO of TriStar. “He was a strategic hire, selected to accelerate new business programs with expertise that aligns directly with the products and services driving our greatest growth potential. We’re confident his background will strengthen our ability to serve healthcare association and pharmaceutical clients, while expanding our reach and driving long-term success.”
With over 20 years of experience in medical publishing—including live and virtual events, digital and print media, and market research initiatives—David has successfully created, launched, and sold a diverse range of programs. His long-standing relationships in the medical association sector will be instrumental in deepening industry partnerships and identifying new growth opportunities.
“I am thrilled to join TriStar as the Vice President of Sales and Strategic Growth,” David said. “The reputation this company has earned among healthcare associations is exceptional, and I look forward to contributing to its continued success.”
David also brings a unique personal background as a SCUBA instructor and former shore excursion manager for Princess Cruises, where he spent nearly a decade traveling the globe. He lives with his wife, Gayle, and their two children, Justin and Rachel. We’re excited to welcome David to the TriStar family and look forward to the contributions he will make in his new role.
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