Brandon Atkins is a digital marketing and technology evangelist who leads TriStar’s digital department as its Technical Director. He’s a full-stack developer with a tremendous appetite for technical knowledge. His varied skillset includes web development, digital marketing, lead generation, e-commerce, and IT systems administration. He has a long history of building long-term relationships and working with fast-paced, cross-functional teams to develop and implement digital solutions and strategies.
What is a full-stack developer?
A jack-of-all-trades in modern web development. Full-stack developers facilitate need or have working knowledge in the following areas:
- Server administration
- Development and operations
- Back end
- Database
- Front end
- Design/user experience
- Monitoring and logging
- Application architecture
What has been your most rewarding project at TriStar?
Developing digital ad specifications and rolling out an ad server across nearly 40 websites has been both challenging and rewarding. Historically, my experience has revolved around e-commerce and lead generation, so monetizing healthcare news and event sites has been a new experience for me.
What’s the digital future of healthcare events?
As compression improves and the pipelines are opened up, we’re seeing the emergence of video everywhere, including the healthcare event space. From remote attendance to social interaction and event coverage, the use case of video and strategies is evolving.
In the not-so-distant future, I’m intrigued to see how new technologies like augmented reality (AR) and connected devices will be applied to healthcare education and events. I believe AR will become more commonplace after the iOS 11 release in September. This software release is supposed to hit a billion devices and includes ARKit framework, which was discussed during Apple’s WWDC17 earlier this year.
Lastly, they’re saying blockchain will change the world. As a new use case for blockchain is developed and incorporated into our daily lives, it will be interesting to see its unique application in the industry.
What do you like to do when you’re not programming the future of healthcare events?
I love the outdoors. I spend time with my family hiking, camping, SCUBA diving, snowboarding, canoeing, rafting, ATVing — basically anything away from the hustle and bustle of day-to-day life.
