• 06/08/17 Meet TriStar

    Meet the TriStar Team: Danny West

    Danny West is a graphic designer, videographer, and multimedia producer. Before joining TriStar’s creative team, he spent nearly a decade in the action sports world creating award-winning publications and launching the video department at Motoplayground magazine, where he produced video content for web campaigns and television spots for clients like Monster Energy, Red Bull, and Yamaha Motorsports.

    You’re a graphic designer but also a video editor and producer. How long have you been creating videos?

    My passion for film and creating movies began mainly in high school, where I made some short films of questionable quality that mostly starred cardboard robots and mutated bugs — don’t ask! From there I honed my cinematography and production skills at the University of Kansas, where I earned a bachelor’s degree in film studies and made more films … mostly starring slightly better cardboard robots.

    How are print design and video work similar?

    One would assume designing print layouts and producing videos are at the opposite end of the spectrum. One is static, the other has motion. With print and website design, as the graphic designer you have full control of where every piece of content sits and how they interact with each other to produce a visually appealing piece of work. Video is more like a juggling act. There are many factors you must balance — lighting, room sound, microphone levels, etc. And if you have a subject being interviewed, they may unknowingly move out of frame, misspeak, or completely freeze up when the camera rolls and the bright lights go on. With video, you have to be aware of all these little pieces that fit together to produce a quality and captivating product.

    But with both graphic design and video editing, the attention to detail is where a piece of work goes from mediocre to amazing. In the end, the purpose of each format is to convey or tell a story using a visual platform — story is everything. Making sure a text box lines up nicely in a newspaper or making a clean video cut that goes unnoticed by the viewer allows the story to flourish and brings your vision alive.

    What has been your most rewarding project at TriStar?

    The most rewarding thing is really just being able to bring an expertise and skillset to TriStar and having the full support of the team to let it grow and open up new doors that were previously closed for us. There’s a real excitement about the future of video at TriStar because of all the new and creative possibilities we can bring to our clients and partners.

    How would you like to improve TriStar’s videos in the future?

    We are striving to polish and advance the video production department with every project. Increasing our audience is also very important. We have great content and we have high production values, so making it all work together for everyone at an association event is a goal for the video department. The more attendees who see our work, the more an association has to gain from the partnership.

    What do you like to do when you’re not being creative at TriStar?

    Whether I’m in the office or at home, I enjoy being creative. I make music, design screenprinted gig posters, and I recently got back into photography. Traveling is also important to me and my family. Growing up, I didn’t have the opportunity to explore the world so now it’s a top priority and passion.

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    Meet the TriStar Team: Danny West
  • 04/08/17 Meet TriStar

    Meet the TriStar Team: Brandon Atkins

    Brandon Atkins is a digital marketing and technology evangelist who leads TriStar’s digital department as its Technical Director. He’s a full-stack developer with a tremendous appetite for technical knowledge. His varied skillset includes web development, digital marketing, lead generation, e-commerce, and IT systems administration. He has a long history of building long-term relationships and working with fast-paced, cross-functional teams to develop and implement digital solutions and strategies.

    What is a full-stack developer?

    A jack-of-all-trades in modern web development. Full-stack developers facilitate need or have working knowledge in the following areas:

    • Server administration
    • Development and operations
    • Back end
    • Database
    • Front end
    • Design/user experience
    • Monitoring and logging
    • Application architecture

    What has been your most rewarding project at TriStar?

    Developing digital ad specifications and rolling out an ad server across nearly 40 websites has been both challenging and rewarding. Historically, my experience has revolved around e-commerce and lead generation, so monetizing healthcare news and event sites has been a new experience for me.

    What’s the digital future of healthcare events?

    As compression improves and the pipelines are opened up, we’re seeing the emergence of video everywhere, including the healthcare event space. From remote attendance to social interaction and event coverage, the use case of video and strategies is evolving.

    In the not-so-distant future, I’m intrigued to see how new technologies like augmented reality (AR) and connected devices will be applied to healthcare education and events. I believe AR will become more commonplace after the iOS 11 release in September. This software release is supposed to hit a billion devices and includes ARKit framework, which was discussed during Apple’s WWDC17 earlier this year.

    Lastly, they’re saying blockchain will change the world. As a new use case for blockchain is developed and incorporated into our daily lives, it will be interesting to see its unique application in the industry.

    What do you like to do when you’re not programming the future of healthcare events?

    I love the outdoors. I spend time with my family hiking, camping, SCUBA diving, snowboarding, canoeing, rafting, ATVing — basically anything away from the hustle and bustle of day-to-day life.

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    Meet the TriStar Team: Brandon Atkins
  • 01/08/17 Meet TriStar

    Meet the TriStar Team: Jill Hall

    In her role as Director of Business Development, Jill Hall works with many of TriStar’s biggest clients and is also responsible for identifying and securing new business. Although she’s relatively new to TriStar and the associations industry, Jill has more than 20 years of experience in a variety of sales and marketing roles. 

    How is working with TriStar’s association clients different than your previous experiences?

    In all of my past positions, there was a much faster pace to the decision-making process and the sales cycle. Healthcare associations are much more regulated, which definitely explains the slower pace.

    What are the most rewarding and the most challenging aspects of working with healthcare associations?

    The most challenging has been learning a new industry while at the same time experiencing a product shift from print to digital. The reward is helping to shape how that digital shift will change TriStar’s product line and the services we offer to fulfill our association partners’ future needs. It’s a very exciting time in our industry and for TriStar.

    What’s the secret to helping healthcare associations achieve their event and revenue goals?

    Defining the purpose and plan upfront by listening to the association’s needs and then establishing mutual goals. From there, you combine the most efficient, cost-effective products and services with TriStar’s seamless execution to deliver an exceptional experience rather than just a contracted product or service. It’s critical to start off and stay on the same page throughout the process.

    What do you like to do when you’re not developing business for TriStar? 

    I spend as much time as possible with my husband of 28 years and my three kids, as well as extended family and friends. I love to paint and draw. I also enjoy watching and participating in sports activities as much I am still able … lol J

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    Meet the TriStar Team: Jill Hall