TriStar’s 2016 AAFP FMX mobile event app received a 2017 APEX Award of Excellence in the Electronic Media – Special Purpose category.
In its 29th year of judging publications and communications resources, the APEX Awards competition is sponsored annually by Communications Concepts for publishers, editors, writers, and designers who create print, Web, electronic, and social media.
TriStar worked closely with Jim Campbell of the American Academy of Family Physicians (AAFP), as well as other AAFP staff, to produce the event app for the 2016 AAFP Family Medicine Experience (FMX) meeting in Orlando, Florida. More than 8,000 attendees, including primary care physicians, allied healthcare professionals, and exhibitors, attended the meeting.
Utilizing the TriStar mobile event for the fifth consecutive year, FMX attendees downloaded 6,768 native apps (iOS & Android) and used the web app version for more than 13,000 viewing sessions.
FMX attendees used the app extensively to engage with meeting content, recording more than 895,000 session views while adding more than 123,000 events to their schedules within the app.
FMX industry supporters also enjoyed robust exposure, with the primary app sponsor receiving more than 3 million impressions on its three banner ads within the app. App users clicked through to the sponsor’s full-page marketing messages more than 1,650 times.
Steve Smyth, TriStar’s Vice President of Mobile Solutions, worked with AAFP to customize the app for FMX attendees.
“TriStar’s main focus is to provide our event partners with meeting-specific, high-quality content, which we have historically done exceptionally well through our editorial and sales programs, along with the other exhibitor marketing products and services we offer for healthcare association meetings,” he said.
“At their core, mobile event apps are another distribution channel for an event’s educational and exhibitor marketing content. We focus on making that content highly accessible to attendees with exceptional browsing and search tools, and then layer that functionality with added features that enable extensive engagement — with the content, with the event organizer, and with other users.”
Click here for more information about TriStar’s mobile event app and event media services.
