In her role as Director of Business Development, Jill Hall works with many of TriStar’s biggest clients and is also responsible for identifying and securing new business. Although she’s relatively new to TriStar and the associations industry, Jill has more than 20 years of experience in a variety of sales and marketing roles.
How is working with TriStar’s association clients different than your previous experiences?
In all of my past positions, there was a much faster pace to the decision-making process and the sales cycle. Healthcare associations are much more regulated, which definitely explains the slower pace.
What are the most rewarding and the most challenging aspects of working with healthcare associations?
The most challenging has been learning a new industry while at the same time experiencing a product shift from print to digital. The reward is helping to shape how that digital shift will change TriStar’s product line and the services we offer to fulfill our association partners’ future needs. It’s a very exciting time in our industry and for TriStar.
What’s the secret to helping healthcare associations achieve their event and revenue goals?
Defining the purpose and plan upfront by listening to the association’s needs and then establishing mutual goals. From there, you combine the most efficient, cost-effective products and services with TriStar’s seamless execution to deliver an exceptional experience rather than just a contracted product or service. It’s critical to start off and stay on the same page throughout the process.
What do you like to do when you’re not developing business for TriStar?
I spend as much time as possible with my husband of 28 years and my three kids, as well as extended family and friends. I love to paint and draw. I also enjoy watching and participating in sports activities as much I am still able … lol J
