Note: Research suggests that subject lines with 41 characters or 7 words are optimal – no more than 60 characters. One of the easiest and most effective ways to make your emails stand out as unique is with a compelling subject line. Remember, there’s a certain level of psychology involved in designing email subject lines.

Note: Research suggests that preheader text with between 85 and 100 characters is optimal. A preheader is the summary text that follows the subject line when an email is viewed in the inbox. Many mobile, desktop, and web email clients provide them to tip you off on what the email contains before you open it. Users are using this feature to screen their emails, while marketers are using it as an opportunity to make an impression.

Word Count: 20–25 words || Location: Email / News Site List View / News Site Detail View (Note: if “Link Externally From Email” is checked above, this will ONLY be used for the email.)